Video Accounting for More Social Engagement on ESPN for Top 10 U.S. Sports Media Properties for October 2016
November 21, 2016
New York, New York, November 21, 2016 (Newswire.com) – Shareablee today announced the top 10 U.S. Sports Media Properties rankings for the month of October 2016, as compiled by the company’s social media measurement services. The rankings, which includes all sports-related media properties’ main flagship and ancillary pages, reflects an average of 9.1 million total actions, a 14% increase month-over-month. Business & Finance, Fashion & Style, Women’s Interest Media properties grew only 6-8% respectively in the same time period. Rankings are based on Total Actions (reactions, comments, shares, and retweets)across Facebook, Twitter, Instagram, and Youtube (excluding views). Video accounted for an average of 3.4 million of all social actions taken on content published by Sports Media in October.
ESPN maintained its number one position overall with 168 million total social actions, generating the most engagement of any sports media publisher on Facebook (over 25 million total actions), Twitter (13.4 million total actions), and Instagram (over 128.7 total actions). That total represents a 12% month-over-month engagement increase. ESPN also had 83.8 million views, a 25.8% increase month-over-month. The increases were boosted by the seven-game World Series played in October. Facebook videos views grew 26% month-over-month to 84 million views in October.
Bleacher Report generated the most total video actions with over 55 million, nearly 62% of its total engagement in October. The Network won top position for video views on ranking garnering 244 million video views on Facebook and Youtube. Whistle Sports follows Bleacher Report with 182 million views. Whistle Sports was also the most engaged sports media brand on YouTube with over 2.7 million actions.
The top 10 Sports Media Networks, listed in descending order by total actions for October are below:
- ESPN – The Walt Disney Company – 168 million Total Actions
- Bleacher Report – Turner Broadcasting System – 89.7M Total Actions
- Whistle Sports – Whistle Sports – 61.5 million Total Actions
- CBS Sports – CBS Corporation – 38.2 million Total Actions
- FOX Sports – 21st Century FOX – 21.8 million Total Actions
- TEN Enthusiast Network – The Enthusiast Network – 19.6 million Total Actions
- Turner Sports – Turner Broadcasting System – 14 million Total Actions
- beIN Sports – beIN Media Group – 5.4 million Total Actions
- PGA TOUR – PGA TOUR – 5.3 million Total Actions
- NFL NETWORK – 4.6 million Total Actions
Full details regarding the to U.S. TV network rankings are attached.
Other notable findings include:
Top 5 sport media properties ranked by video engagement: Bleacher Report (55.9M total video actions), ESPN (47.2M total video actions), Whistle Sports (36.3M total video actions), Turner Sports (7.1M total video actions), The Enthusiast Network (6.1M total video actions)
Top 5 sports media properties ranked by total actions on Facebook: CBS Sports ( 36.5M total actions), ESPN (25.3M total actions), FOX Sports Network (18.2M total actions), Whistle Sports (15.4M total actions), Bleacher Report (12.6M total actions)
Top 5 sports media properties ranked by total actions on Twitter: ESPN ( 13.4M total actions), Bleacher Report (7.6M total actions), Fox Sports Network (1.7M total actions), Whistle Sports (1.5M total actions), Turner Sports (1.2M total actions)
Top 5 sports media brands ranked by total actions on Instagram: ESPN (128.7M total actions), Bleacher Report (69.5M total actions), Whistle Sports (41.8M total actions), The Enthusiast Network (14.4M total actions), Turner Sports (6.8M total actions)
Shareablee is the first and only industry-level measurement solution for media companies and brands wanting to understand the impact and effectiveness of their cross-platform social media campaigns. The platform is now available globally, with clients in 15 countries worldwide.
Shareablee captures real-time interactions of more than +850M consumers against its global dictionary of brands, publishers, TV shows, influencers, celebrities and more. The company marked its third anniversary in February with 300% revenue growth in 2015 and closing with +250 clients in 2016. Shareablee’s roster of platform clients consists of many industry leading media companies and brands, including the NBA, WWE Warner Bros, P&G, Hulu, NBC, AOL and Luxottica. The platform also includes subscribers from leading advertising agencies represented by Publicis, WPP, Maxus and Interpublic Group.
In April 2015, Shareablee was named a Unilever Foundry Award winner, and in May 2015, the company was listed among EContent’s Trendsetting Products of 2015. In September of 2016, Shareablee was named an official Facebook Media Solutions Partner.
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Nathalie Nuta, email@example.com