Partnership Explorer for Branded Content

A first-of-its-kind analysis dashboard offering branded content ad intelligence planning and ranking within the Shareablee Monetize Suite

The Partnership Explorer Advantage: limitless searching and unmatched insight to how advertisers are activating on social — individually or grouped by industry — across more than 5000 global categories 

 

Thrive with branded content, the fastest growing vehicle for Creators, publishers, and media to monetize on social:

On platforms like Facebook, Instagram and Twitter, branded video alone has grown 157% since 2017, with nearly seventy percent of engagement being driven by Sports, followed by Entertainment, Food and Lifestyle Publishing. The field’s potential is still nowhere in sight, however, as current branded videos account for just three percent of all videos on social. The Partnership Explorer offers the ability to define and dominate this virtually untapped landscape, backing your team with the power of data to execute campaigns with precision.

Search and target the advertiser partnerships best suited to get the most out of your social activations:

In a sea of advertisers curious about the buzzing space of branded content, figuring out who to pitch and with what story is key for creators and publishers. Who is already thriving? Who is committed? Who has already committed to your industry competitors, and are those partnerships resulting in growth or stagnation?

Embrace your audience to sharpen your competitive edge:

What are the particular strengths of your current social media presence? Do you over-index with beauty brand-lovers, gamers, craft beer enthusiasts? Is your branded content more engaging or compelling than others in your peer-set? How can you best tell that story? While Partnership Explorer offers unmatched outward perspective for staying out-front of competitor activations, it empowers users with transparency around their current industry standings, helping plan around audiences already cultivated on social platforms to-date and paving the way for creative growth.

Who is Partnership Explorer for?

Agencies and Advertisers:

  • Identify the right creator and publisher partners for your campaign, to ensure maximum reach, media efficiency and ROI
  • Understand the real affinity of your prospective partner’s audiences, using their actual behaviors – not modeled or inferred intent
  • Measure the impact and effectiveness of each branded content campaign in real-time, from core social KPIs to shifts in behavior, attitudes and consumer sentiment

Creators and Publishers:

  • Uncover the real strengths of your active social audience, from the advertiser’s perspective, so you can ensure successful partner pitches
  • Showcase your key metrics and engaging quality of your branded videos, relative to industry benchmarks
  • Shed light on brand impact – not just vanity metrics – to maximize long-term partner value