What are Shareablee PowerRankings™?
Shareablee’s PowerRankings™ provides the first true audience-centric metrics set for researchers, brands, agencies, publishers, and marketers to quantify social performance in a holistic cross-platform view. As social media consumption evolves, measurement also needs to evolve beyond the simple counting of “likes” and “followers”, to true deduplicated audience measurement.
The Shareablee PowerRankings™product effectively rolls up hundreds of disassociated social pages under the companies that own them in a unified, consistent way across all active social platforms. Roll-up reporting makes it clear and simple to size the full footprint of your audience against that of any other company in your benchmark set. This unified view uncovers actual insights about what U.S. social audiences care about when it comes to content and advertising, for greater transparency in media planning, content planning, sponsored partnerships and overall monetization and ROI.
How do we do it?
Shareablee PowerRankings™ is powered by Shareablee’s proprietary Census-based Advanced Social Taxonomy or C.A.S.T.™, the industry’s only comprehensive social media data index and dictionary. Using C.A.S.T.™, Shareablee captures the real-time social media interactions of more than 2 billion consumers and parses them across 700+ metrics into its global reporting of all key brands, publishers, shows, influencers, and celebrities going back to January 2013. C.A.S.T.™ powers comprehensive reporting in over 30 global markets.
- Shareablee has standardized social media performance measurement at the parent company level, creating the first holistic view that enables marketers, agencies, and researchers to evaluate social media audiences like web and TV audiences.
- For the first time, you have real visibility into your true unique audience across multiple social pages and platforms, and can benchmark against your competition, rather than simply counting “likes”, “followers,” and “pins.”,
- Know whether you’re achieving incremental reach or frequency by cross-posting content on a portfolio of pages or across accounts.
- Provide your c-suite with transparent social media measurement reports, supported by cut-and-paste visuals.
To request a demo of Shareablee PowerRankingsTM please click here.
Media 100 Index™ and Media Category Sets
What is it?
The U.S. Media 100 IndexTM is the first view of the true performance of U.S. media holding companies. Powered by C.A.S.T. TM, the U.S. Media 100 IndexTM reports all the way down to the brand and TV program level, providing both unprecedented granularity as well as macro-level visibility for media publishers, brands and agencies.
Why is it important now?
Consumer demand for content is up, video quality has never been greater and the opportunities to intersect the consumer in valuable moments abound. This opportunity, however, requires content creation to keep pace with consumer demand across media fragmentation. As brands and publishers find new ways to partner over content experiences both parties need new measurement frameworks and clear optics into the value of audiences reached and engaged with new video experiences. The U.S. Media 100 IndexTM is a clear and transparent lens into the best-performing media companies in the U.S. across social channels that will power media planning, partnerships, measurement and more.
Here are the most powerful media companies in Q1 2017
Shareablee U.S. Media 100 Index™Time Period: Q1 2017
Source: Shareablee PowerRankings™ - measuring the cross-platform impact of all media holding companies in the U.S.
Platforms: Facebook, Twitter, Instagram
|Rank||Media Holding Company*||Cross-Platform Actions**||Rank||Media Holding Company*||Cross-Platform Actions**|
|*Media Holding Company includes all owned, operated and controlled pages of that media holding company.
**Cross-Platform Actions include all content and post-level reactions, comments, shares, retweets, likes and dislikes.
|1||The Walt Disney Company||936.9M||51||Electronic Arts Inc.||23.9M|
|2||Twenty-First Century Fox Inc.||924.7M||52||IAC/InterActiveCorp||23.9M|
|3||National Basketball Association||806.2M||53||Bustle Digital Group||22.8M|
|4||Turner Digital||678.2M||54||Refinery 29||21.9M|
|5||Comcast Corporation||473.6M||55||Vox Media||21.8M|
|6||National Football League||446.4M||56||Little Things Inc.||20.3M|
|7||BuzzFeed Inc.||371M||57||beIN Media Group||20.2M|
|8||Group Nine Media||252.8M||58||Rodale||19.4M|
|9||Hearst Corporation||242.8M||59||The Young Turks, LLC||18.9M|
|10||CBS Corporation||213.8M||60||Penske Media Corporation||18.9M|
|11||World Wrestling Entertainment, Inc.||202.8M||61||Graham Holdings Company||18.2M|
|13||Advance Publications, Inc.||190.4M||63||Comicbook.com||18.2M|
|14||Whistle Sports||189.6M||64||Public Broadcasting Service||18.1M|
|16||Warner Bros. Entertainment Inc.||166.3M||66||News Corp||17.1M|
|17||Univision Communications Inc.||155.5M||67||Ziff Davis, LLC||16.7M|
|18||AOL Inc.||154.7M||68||The Weather Company||16.3M|
|19||Gannett Communications Inc.||147.9M||69||Haymarket Media, Inc.||15.3M|
|20||iHeart Media, Inc.||145.4M||70||Netflix Inc.||15.2M|
|21||Complex Networks||135.7M||71||Major League Soccer||15.2M|
|22||Daily Mail and General Trust PLC||96.9M||72||Bauer Publishing||14.2M|
|23||National Hockey League||95.8M||73||Wenner Media LLC||13.7M|
|24||Source Interlink Media||89.3M||74||Playboy Enterprises||13.6M|
|25||Tegna Inc.||75.6M||75||Bonnier Corporation||13.5M|
|26||Cox Enterprises, Inc.||75.5M||76||Alphabet Inc.||12.9M|
|27||Business Insider||73.8M||77||tronc, Inc.||12.6M|
|28||Major League Baseball||69.9M||78||Politico||12M|
|29||Tribune Media Company||63.8M||79||Entercom||12M|
|30||Jukin Media||63.7M||80||Activision Blizzard, Inc.||11M|
|31||Billboard - Hollywood Reporter Group||63.3M||81||Amazon.com||11M|
|32||The New York Times Company||60.5M||82||New York Media||10.2M|
|33||AMC Networks Inc||53.2M||83||Berkshire Hathaway Inc.||10.2M|
|34||The CW Network, LLC||51.8M||84||The McClatchy Company||9.9M|
|35||Sinclair Broadcast Group||49.1M||85||American Media, Inc.||9.5M|
|36||NexStar - Media General||48.3M||86||Woven Digital||9.4M|
|38||Meredith Corporation||46.6M||88||Mother Jones||9.3M|
|39||Scripps Networks Interactive||44.8M||89||Atlantic Media||8.9M|
|40||Discovery Communications, Inc.||41M||90||Thomson Reuters Corporation||8.4M|
|41||Washington Post||39.7M||91||Forbes, Inc.||8M|
|42||E.W. Scripps||36.4M||92||New Media Investment Group, Inc.||7.9M|
|44||Some Spider Inc.||29M||94||Home Box Office, Inc.||7.5M|
|45||Render Media||28M||95||Digital First Media||7.2M|
|46||A&E Networks||27.8M||96||Barstool Sports||7.1M|
|47||Vice Media||27.1M||97||Mortimer Zuckerman||6.6M|
|49||Lionsgate Entertainment Corp.||26.9M||99||Voice of America||6.1M|
Additional media categories we provide:
To request a full break out of top holding companies by genre and a demo of Shareablee’s PowerRankingsTM click here.