People Magazine: PEOPLE Sees Spike in Engagement and a Surge in Social Referral

Published on Mar 27th, 2017

by
Tania Yuki
Founder & CEO, Shareablee

PEOPLE was looking for a solution that would help the magazine publisher optimize its strategy to increase social referrals to PEOPLE.com. With Shareablee, PEOPLE used data from its performance on Facebook, Twitter and Instagram to inform its social media strategy, which led to increased engagement, impressions and a spike in online traffic.

Challenges

  • Lack of visibility into content strategy across social media platforms
  • Social media referral traffic hit a plateau

 Solutions

  • Cross-platform social analysis

  • Insights into owned and competitive content strategy

  • Access to top performing posts by brand and industry

Results

  • 225% growth in social referrals due to a 421% lift in social engagement year over year on Facebook, Twitter, Instagram
  • 453% increase in unique engaged audience on Facebook due to access to category top posts and insights into content preferences of PEOPLE’s target audience
  • Most successful Facebook post generated 147M impressions

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