Social in Consumer Electronics: Beats by Dre

Published on Oct 25th, 2019

PROBLEM: No visibility into cross-platform analytics and campaigns

SOLUTION: Employ Shareablee insights to develop data based content

RESULT: 48 million Facebook impressions during 1 month campaign

 

Beats by Dre is one of the most-engaged consumer electronics brand on social media. PMG, the brand’s digital agency, worked with Shareablee during the Straight Outta Somewhere social campaign, which earned the brand and agency a Shorty Award for Best Meme and a bronze honor in the best consumer brand category.

 

THE CHALLENGE

• No visibility into cross-platform analytics, especially Instagram

• Difficulty finding engagement and trend insights for campaigns

• No access to category benchmarks

 

THE SOLUTION

• Insights into Instagram best practices by category and audience for content creation and driving user participation

• Created custom categories to benchmark campaign performance across platforms to capitalize on opportunities

• Cross-platform social analysis on top content by engagement

 

THE RESULTS

Awarded Best Meme at the Shorty Awards

• 336%: Month-over-month spike in actions per tweet

• 131%: Month-over-month growth in actions per Facebook post

• 48M: Facebook impressions during the month-long campaign, which represents 59% month-on-month total growth

• 8.7M: Downloads and shares of the Straight Outta Somewhere meme, including shares by Whataburger, Jennifer Lopez & The White House

• 1.1M: social media actions across Facebook, Twitter & Instagram with Instagram driving 61% of all engagement

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