Measuring What Matters in Social Media 2019

Published on Mar 15th, 2019

Social media has become one of the most well-established marketing channels, reaching nearly 3.2 Billion monthly users globally and generating 5.5 billion monthly social interactions in just the U.S. alone. Yet, although social media spend will increase consistently across all categories, over 60% of marketers are still not sure which metrics are key.1

In this webinar, Shareablee CEO Tania Yuki will reveal her exclusive blueprint on the data points you should focus on to drastically improve your decisions in social media. She’ll show you how to:

  • Differentiate between 'how many” vs “how good' metrics—as well as how to make them actionable
  • Pinpoint the most crucial metrics (and what to ignore) when creating and maintaining dashboards and KPI trackers
  • How to harness the power of social analytics and audience segmentation to drive content strategy

1CMO Survey February 2018.

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