State of Social TV in 2019

Published on Nov 11th, 2019

As the line continues to blur between TV viewing, mobile viewing and OTT, content creators are faced with new challenges around what to produce, where to distribute, and how to monetize video. Social media engagement and viewing is already an entrenched player when it comes to content discovery and audience retention… but is also finding important use cases when it comes to longer-format viewing on mobile devices, driving OTT subscriptions, and keeping viewers engaged between seasons.

In this session our Founder & CEO Tania Yuki, together with our Sr. Customer Success Manager Kaitlyn Harrison will detail:

  • The social performance of TV networks and shows, including fall season premieres and a recap of the trend
  • The impact and practices of key players such as Netflix, Hulu and Amazon when it comes to original scripted programming, and what lies ahead
  • The Future of Advertising in a world of time shifting and audiences trained on commercial free content (integrations, in video purchasing)

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