VidCon 2019: Justifying the Spend on Branded Content

Published on Jul 19th, 2019

Tania Yuki
Founder & CEO, Shareablee

You are an amazing publisher, TV Network, Creator, and you are in a competitive pitch. Why you? Beyond your scale, what makes your audience unique? Fast forward into the future – you’ve won the RFP, created and distributed an amazing branded video series on social that’s “gone viral” and now have to prove – what was the value of all this social activity?

In this presentation, Shareablee CEO and Founder will share:

  • How to use data upfront to differentiate yourself from the pack.

  • Key insights on what makes advertisers sit up and listen.

  • Post-campaign measurement approaches to truly prove ROI and value, beyond the click.

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