Shareablee INTERACT summit: How the NBA Approaches Branded Content on Social

Published on May 6th, 2019

Melissa Brenner, EVP of Digital Media for the NBA, in conversation with Shareablee CEO Tania Yuki, recorded at Shareablee's INTERACT Summit in Times Square on May 3rd.

Melissa describes the NBA's branded content strategy, the process of partnering with major brands like American Express and Pepsi (and the virality of Kevin Garnett's pre-game rituals).

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