State of Global Retail on Social Media in 2019
Driven by consumer opinions, advocacy, influencers and more, many digital marketers are increasingly challenged by what to focus on in the retail landscape for the mobile and social world. This includes how to balance bricks and mortar with e-commerce innovation and what's next in store when it comes to meeting the demands of today's digitally-enabled consumer.
Join us as we shed light on key trends driving retail engagement in the U.S. and globally as well as by market. This analysis includes best practices across Instagram, Facebook, and Twitter, and key case examples of success in this fast-changing industry.
We will examine many retail categories, including big box/superstore, apparel/jewelry and watches, beauty, electronics and communication, etc.
The webinar will feature exclusive analysis on:
- Fact vs. fiction: Metrics for audience growth—likes, clicks, impressions, engagement
- Advertising effectiveness: How to connect social effectiveness with consumers' in-store decisions
- Success on social: The latest strategies and behavioral changes on every major social network