The Evolution of Influencer Marketing 2018
Social media marketing is in a pivotal era, where the line between companies and users is becoming a relic of the past. Nearly half of those aged 13 to 33 across major social platforms now subscribe to fandoms – niche communities defined in major part by the influencers who have earned agency in them, providing sellers and advertisers an unprecedented dynamic through which to reach their audiences.
We welcome you to join us as we discuss:
- Beyond fan counts – what factors determine the success of an influencer campaign?
- Celebrities vs. social influencers – what seller value exists between tiers of influence?
- Future outlooks – is influencer marketing here to stay?