This 26-page e-book will highlight overall growth across social platforms, category winners, top CPG brands and content across each channel.
In 2019, social engagement for the average U.S. brand increased 5% year over year across Facebook, Twitter and Instagram. Twitter and Instagram captured the majority of the growth in engagement, both increasing by 10% respectively. Twitter increased from 4.4 billion actions in 2018 to 4.8 billion in 2019, and Instagram increased from 47.7 billion actions in 2018 to 52.3 billion in 2019. Video content continued to grow across the social web, the number of video posts from brands increased by 8% and engagement with those videos increased by 8%.
The Shareablee Fact Book explores the platforms, categories, brands and content steering the growth of the social web and for marketers the key drivers of engagement.
The total volume of Facebook, Twitter and Instagram actions (Reactions, Comments, Shares, Retweets and Likes) decreased 14% year over year. Twitter is growing at a faster rate (+48%) than Facebook and Instagram which saw a decrease (-25% and -14%). Instagram continues to dominate with over half of the total engagement.