This 40-page e-book will highlight overall growth across social platforms, category winners, top brands and content across each channel.
In 2016, social engagement for the average U.S. brand grew .1% year over year across Facebook, Twitter and Instagram. Twitter captured a majority of the growth in engagement, increasing by 15% from 2.4 million actions in 2015 to 3.9 million in 2016. The 2016 Shareablee Fact Book explores the platforms, categories, brands and content steering the growth of the social web. For marketers, it also unpacks the key drivers of engagement.
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|Part 1: Overall Growth||Part 3: The Big List|
|Part 2: Category Killers||Part 4: Top Content|
The total volume of Facebook, Twitter and Instagram actions (reactions, comments, shares, retweets and likes) grew .1% year over year. Twitter and Instagram are growing at a faster rate and surpassing Facebook in total engagement.