What’s in the e-book? 

In 2016, social engagement for the average U.S. brand grew .1% year over year across Facebook, Twitter and Instagram. Twitter captured a majority of the growth in engagement, increasing by 15% from 2.4 million actions in 2015 to 3.9 million in 2016. The 2016 Shareablee Fact Book explores the platforms, categories, brands and content steering the growth of the social web.  For marketers, it also unpacks the key drivers of engagement.

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The total volume of Facebook, Twitter and Instagram actions (reactions, comments, shares, retweets and likes) grew .1% year over year. Twitter and Instagram are growing at a faster rate and surpassing Facebook in total engagement. 

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PART 2: CATEGORY KILLERS

9 - 17

Jim Thompson

SVP Analytics and Audience Development
Billboard/The Hollywood Reporter

"Shareablee is a valuable tool that provides us a clear view of how our social growth and engagement strategies are performing."

Social intelligence at your fingertips

THE STATE OF SOCIAL MEDIA IN THE U.S. IN 2016

This 40-page e-book will highlight overall growth across social platforms, category winners, top brands and content across each channel.

Copyright 2016 Shareablee - All Rights Reserved

WHAT READERS SAY ABOUT SHAREABLEE

OVERALL GROWTH OF SOCIAL MEDIA

Meagan James

Senior Manager, Digital Audience Development
People Magazine

"Shareablee is an invaluable tool that tells us in real time how our content is preforming across platforms, allowing us to change the outcome of our campaigns predictively and be more effective."

TABLE OF CONTENTS

Here's the complete list. Don't miss out on this awesome content.

4 - 8

PART 1: OVERALL GROWTH

36 - 39

PART 4: TOP CONTENT

18 - 25

PART 3: THE BIG LIST

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