Tag: 2016

2016 Video Actions Skyrocket by 103%, Facebook Live Emerges

By Alla Byrne Video growth skyrocketed on social media in 2016 across all categories, outpacing other content formats both in terms of volume as well as consumer interactions. In Shareablee’s Year in Review webinar, Founder and CEO Tania Yuki explained the growth of video across social platforms and what this meant for content strategy overall: […]

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Top Brands on Social in 2016

By Alla Bryne That’s a wrap on 2016! As we move into 2017, let’s take a look back at which brands performed the best on social media last year. Companies from publishing, sports and recreation, TV networks, consumer goods and retail industries all made the top 10 list National Geographic topped the list with more […]

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Nonprofits Unleash The Power of Instagram For A Cause

We recently teamed up with PR News Pro, The how-to resource for communicators, to explore how nonprofit organizations are leveraging Instagram to increase engagement and awareness amongst their followers. The study looked at over 30 of the top non-profits including the San Diego Zoo, Make–A–Wish America, The Nature Conservancy, and PETA during Q2 of 2016. […]

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Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement on Facebook, Twitter, Instagram and YouTube from our first ranking of Olympic teams. They’ve generated nearly […]

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The Most-Engaged Team USA Olympians on Social

by Jack Weinstein Wednesday was a big day for Team USA in Rio. Michael Phelps won his 21st gold medal, his 12th individual gold tying a 2,168-year-old record . And everyone continued celebrating the dominance of the Final Five in the women’s team gymnastics final. Team USA has won 32 medals , including 11 gold, […]

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Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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