Tag: Automotive

Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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Responding to Crises, Trolls and Avoiding Gaffes

by Jack Weinstein Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands. And it’s not always positive. Whether it’s lodging a complaint or criticizing a brand for its handling of a particular situation, sometimes […]

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Social Best Practices of the Top Facebook Live Videos: Part 2

by Jack Weinstein The power of live video is best illustrated by these early incarnations of Facebook Live broadcasts. They’re not perfect and that’s the best part. Sure, we’ve seen examples of celebrities taking audiences behind the scenes in social video content. But they’re scripted. They don’t seem genuine. Facebook Live doesn’t have that problem, […]

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The Top Auto Brands on Social

by Jack Weinstein Dodge emerged in 2015 as the top U.S. mass-market automotive brand on social media and it has kept accelerating this year. Through March 15, Dodge generated 5.2 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. Dodge led all mass-market auto brands with more than 3.1 million actions […]

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Social Standouts of 2015: Top Posts of the Year

by Jack Weinstein With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram. We examined the most-engaged branded content on social media in 2015 (through Dec. 29) from five of the fastest-growing industries with some of the most recognizable brands: automotive, consumer goods, professional sports, […]

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Sneak Peek: Are You Posting at the Right Time?

Shareablee will be presenting the Social Best Practices from H1 2015 webinar today, September 10, at 1pm ET. You can register by clicking here . As a sneak peek into what we will be presenting, below is an analysis of several industries, showing where they have seen success in their timing of posts. Content strategy […]

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Social Best Practices for the Automotive Industry

We recently presented the Shareablee State of Social: Automotive webinar , showing that social share of voice grew 28% from January 2014 to November 2014 amongst Automotive pages. Twitter experienced a dramatic 224% audience engagement growth, Instagram grew 178% and Google+ increased by 99%. However, engagement for all other categories grew by 102% in the […]

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