Tag: Best Practices

Social Best Practices of Beauty Brands on Social

by Jack Weinstein Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics. Cosmetics brands represented nine of the top 10. The brands were led by Anastasia Beverly Hills, which generated nearly 175 million actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. ABH was so successful in […]

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Social Best Practices from Super Bowl Advertisers

by Jack Weinstein We could argue all day about which Super Bowl 50 commercial was the “best.” Instead, I’ll just tell you which brands generated the most engagement on social media. The Super Bowl is no longer a one-night advertising opportunity. In recent years, brands have used social media in the weeks before the big […]

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Social Best Practices: Top Brands of 2015

by Jack Weinstein While there are many new additions to our 2015 Top U.S. Brands on Social report compared with last year, one thing remained the same: the three top brands were unchanged from 2014. National Geographic, the NBA and NFL topped our annual ranking for the second consecutive year. The magazine publisher turned social […]

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Social Standouts of 2015: Top Posts of the Year

by Jack Weinstein With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram. We examined the most-engaged branded content on social media in 2015 (through Dec. 29) from five of the fastest-growing industries with some of the most recognizable brands: automotive, consumer goods, professional sports, […]

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Learn What Drives Social Engagement in 2015

by Jack Weinstein On Tuesday, we presented Social Best Practices from Top Brands in Q1-Q3 2015 during Social Media Week Chicago , which runs through the end of the week. We had such a great time meeting social media professionals from all over the country. We hope everyone left with a few new social insights […]

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3 Takeaways from Fashion Week Season

by Jack Weinstein and Kara Lawson Brands looking to stand out on social should take a cue from the winners of 2016 Spring-Summer Fashion Week season. A number of social strategies were on display during the Fashion Week season, which ran from Sept. 10 to Oct. 6 in New York, London, Milan and Paris. Whether […]

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Spotlight On: The Dodo

by Kara Lawson From January to June 2015, The Dodo saw a 210% growth in social engagement across Facebook, Twitter, and Instagram. During this time period, they increased video posts on Facebook and Instagram by 105% and saw a 737% increase in total social actions. In this spotlight series, Kelly Burke, The Dodo’s Director of […]

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Sneak Peek: Are You Posting at the Right Time?

Shareablee will be presenting the Social Best Practices from H1 2015 webinar today, September 10, at 1pm ET. You can register by clicking here . As a sneak peek into what we will be presenting, below is an analysis of several industries, showing where they have seen success in their timing of posts. Content strategy […]

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Spotlight On: Fashion Bloggers and Co-Branded Social Content

In this continuation of Shareablee’s Spotlight On series, we will analyze the growth of Fashion Bloggers and the social success that brands and publishers have seen through co-branded posts with these bloggers. In H1 2015, Fashion Bloggers captured 693 million total social actions (likes, shares, comments and retweets) across Facebook, Twitter, and Instagram, a 20% […]

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Social Best Practices from Media Publishers

We’re diving into the best practices that can be learned from top media publishers on social. Social media audience engagement as a whole grew 52% year over year (H1 2015 vs H1 2104), but media publisher engagement rapidly outpaced other industries, growing 68% during the same time period. We can break down the drivers of this […]

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