Tag: Consumer Goods

Top Brands on Social in 2016

By Alla Bryne That’s a wrap on 2016! As we move into 2017, let’s take a look back at which brands performed the best on social media last year. Companies from publishing, sports and recreation, TV networks, consumer goods and retail industries all made the top 10 list National Geographic topped the list with more […]

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Social Best Practices of the Top Facebook Live Videos: Part 2

by Jack Weinstein The power of live video is best illustrated by these early incarnations of Facebook Live broadcasts. They’re not perfect and that’s the best part. Sure, we’ve seen examples of celebrities taking audiences behind the scenes in social video content. But they’re scripted. They don’t seem genuine. Facebook Live doesn’t have that problem, […]

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Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in Q1 2016

Tastemade Sees Highest Growth; BuzzFeed’s Tasty Tops Facebook Social Video Engagement Sees 66 Percent Growth NEW YORK , April 13, 2016 / PRNewswire / — Leading social media benchmarking and predictive analytics firm, Shareablee Inc ., released the Top 25 Social U.S. Brands in Q1 2016. The ranking reflects a growth of 21 percent in sharing […]

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Trending on Social at CES 2016: Ford, Lenovo, Intel, LG and The Verge

by Jack Weinstein One of the most interesting products to debut at the Consumer Electronics Show this week in Las Vegas isn’t quite ready to hit the market, but that didn’t stop audiences from engaging with content about it on social media. LG’s 18-inch rollable OLED TV screen generated the most engagement of any CES-related […]

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Social Standouts of 2015: Top Posts of the Year

by Jack Weinstein With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram. We examined the most-engaged branded content on social media in 2015 (through Dec. 29) from five of the fastest-growing industries with some of the most recognizable brands: automotive, consumer goods, professional sports, […]

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What Marketers Can Learn from Consumer Food Brands

by Jack Weinstein Oreo unlocked the secret to Instagram engagement in November with the top 11 consumer food and grocery posts by highlighting the holiday season. It’s not as if the venerable creme-filled cookie came out of nowhere; Oreo is the second most-engaged consumer food and grocery brand this year behind Ben & Jerry’s. But […]

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