Tag: CPG

The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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Responding to Crises, Trolls and Avoiding Gaffes

by Jack Weinstein Social media has become the best way for brands to communicate with audiences, and quickly. It’s also the best way for those fans and followers to interact directly with brands. And it’s not always positive. Whether it’s lodging a complaint or criticizing a brand for its handling of a particular situation, sometimes […]

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Social Best Practices of the Top Facebook Live Videos: Part 2

by Jack Weinstein The power of live video is best illustrated by these early incarnations of Facebook Live broadcasts. They’re not perfect and that’s the best part. Sure, we’ve seen examples of celebrities taking audiences behind the scenes in social video content. But they’re scripted. They don’t seem genuine. Facebook Live doesn’t have that problem, […]

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Ranking the Top NCAA Tournament Sponsors on Social

by Jack Weinstein Villanova was crowned the 2016 NCAA Tournament champion on the court after defeating North Carolina on a three pointer at the buzzer Monday night. But what about the social media brand champion? Shareablee examined the most-engaged branded NCAA sponsor posts related to the tournament to identify the social best practices that generated […]

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Social Best Practices of Beauty Brands on Social

by Jack Weinstein Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics. Cosmetics brands represented nine of the top 10. The brands were led by Anastasia Beverly Hills, which generated nearly 175 million actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. ABH was so successful in […]

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Social Standouts of 2015: Top Posts of the Year

by Jack Weinstein With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram. We examined the most-engaged branded content on social media in 2015 (through Dec. 29) from five of the fastest-growing industries with some of the most recognizable brands: automotive, consumer goods, professional sports, […]

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What Marketers Can Learn from Consumer Food Brands

by Jack Weinstein Oreo unlocked the secret to Instagram engagement in November with the top 11 consumer food and grocery posts by highlighting the holiday season. It’s not as if the venerable creme-filled cookie came out of nowhere; Oreo is the second most-engaged consumer food and grocery brand this year behind Ben & Jerry’s. But […]

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Sneak Peek: Are You Posting at the Right Time?

Shareablee will be presenting the Social Best Practices from H1 2015 webinar today, September 10, at 1pm ET. You can register by clicking here . As a sneak peek into what we will be presenting, below is an analysis of several industries, showing where they have seen success in their timing of posts. Content strategy […]

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