Tag: Facebook Live

The 3 Biggest Social Media Marketing Misses for CPG Brands

By Alla Byrne Our recent webinar on the State of CPG Brands on Social revealed that CPG brands are making three big mistakes right now in their approach to social media reach and fan engagement. Our VP of Client Services, Naomi Kent and Consultant, Heidi Miller shared their insights into the best – and worst […]

Read More
2016 Video Actions Skyrocket by 103%, Facebook Live Emerges

By Alla Byrne Video growth skyrocketed on social media in 2016 across all categories, outpacing other content formats both in terms of volume as well as consumer interactions. In Shareablee’s Year in Review webinar, Founder and CEO Tania Yuki explained the growth of video across social platforms and what this meant for content strategy overall: […]

Read More
UNILAD Drives Engagement by Producing Action Oriented Live Video Content

by Nathalie Nuta As any frequent Facebook user can tell you, they have probably come across their fair share of hilarious content. Chances are that at least one of these pieces of content has come from UNILAD at some point in time. Last week, Founder and CEO of Shareablee, Tania Yuki, hosted a webinar exploring […]

Read More
State of Local Media 2016

by Gloria Stitt This week I presented The State of Local Media from a social perspective, to a small group of Local Media TV folks representing some of the largest groups in the business.  The dialogue was thought provoking.  Here are some highlights: State of Local Media We focused social performance for Facebook, Twitter and […]

Read More
Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

Read More
Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

Read More
Facebook Live, Co-Branded Campaigns, 360-video and VR… All Your Social Video Questions Answered

Shareablee founder and CEO Tania Yuki recently hosted a webinar with WARC called Best Practices for Social Video . We’ve already summarized the presentation by identify 3 key takeaways : creating useful content, identifying content partnerships, and embracing new and innovative formats like Facebook Live. But we continue to get questions about social video so […]

Read More
How Social Engagement Changed during the NBA Finals

by Jack Weinstein The Cleveland Cavaliers may be NBA Champions, but it took an improved performance on the court before they started to overtake the Golden State Warriors on social media. Engagement and Top Posts The Warriors generated 35.6 million total actions (likes, comments and shares) from June 2 to 20, when Game 1 was […]

Read More
3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers. Today’s hottest brand ambassadors are self made. These social influencers got their starts by posting online reviews or funny videos. That may not sound very impressive, […]

Read More
3 Lessons that Recipe Videos Taught Us About Social Engagement

by Jack Weinstein The popularity of recipe videos on Facebook is undeniable. Through Q1 2016, four recipe producers were among the 25 most-engaged brands on Facebook, Twitter, Instagram and YouTube. And 24% of the year’s top posts are recipe videos. We wanted to find out why they were so successful and whether we could apply […]

Read More