Tag: Facebook

2016 Elections: He said, She said, Whose video content is the most engaging?

by Nathalie Nuta In the weekend leading up to one of the most polarized elections of our modern history, President Obama joined Hillary Clinton’s campaign trail and mocked Donald Trump for having his Twitter feed confiscated by his campaign’s social team. So what’s really going on? Let’s Look at videos posted on Facebook: Donald Trump […]

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Livewire Act: Harnessing the Social Live Video Revolution

by Gloria Stitt It seems that no matter what social platform you are on (Facebook, Twitter, Instagram etc) you can’t help but scroll through dozens of Live Videos these days.  As a matter of fact, I bet your social feeds are dominated by Live Video content.  So what’s going on?  Let’s take a quick look […]

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How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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How Brands Use Olympians As Social Influencers

by Jack Weinstein Brands more and more are leveraging the online audiences of social influencers to amplify messaging to a group of people they might not otherwise reach. Why? Influencers are better at social than most brands. They have broader reach, are trustworthy and innovative . Influencers are also especially adept with social video . […]

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Media Organizations’ Social Strategies Shift Since Last Olympics

SportsCenter has produced the most-engaged Olympics posts on Twitter and Instagram since the 2016 games began Aug. 5 in Rio. However, another media organization owns that distinction on Facebook. The New York Times posted the most-engaged overall Olympics-related content. Its video about what makes Simone Biles the world’s best gymnast, part of a special interactive […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement on Facebook, Twitter, Instagram and YouTube from our first ranking of Olympic teams. They’ve generated nearly […]

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The Most-Engaged Team USA Olympians on Social

by Jack Weinstein Wednesday was a big day for Team USA in Rio. Michael Phelps won his 21st gold medal, his 12th individual gold tying a 2,168-year-old record . And everyone continued celebrating the dominance of the Final Five in the women’s team gymnastics final. Team USA has won 32 medals , including 11 gold, […]

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Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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