Tag: Hot Topics

Breaking Down the Top Facebook Posts about the Olympics

by Jack Weinstein It’s been an amazing two weeks of competition at the 2016 Summer Olympics in Rio de Janeiro, Brazil. From record-breaking performances of swimmers Michael Phelps and Katie Ledecky to the utter dominance of the USA Gymnastics’ #FinalFive, and more, this Olympics has been full of incredible stories. In our last daily Olympics […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement on Facebook, Twitter, Instagram and YouTube from our first ranking of Olympic teams. They’ve generated nearly […]

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The Most-Engaged Olympics Social Content from the Opening Weekend

by Jack Weinstein For the next two weeks, we’ll be providing daily updates about the top social media content about the 2016 Summer Olympics in Rio de Janeiro, Brazil. We’ll take a look at the top overall social content and posts published by teams, athletes and sponsors. And we’ll evaluate social trends taking place during the […]

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Social Engagement Boost for Candidates Continues During Democratic Convention

by Jack Weinstein The most-engaged social media content last week related to the Democratic National Convention didn’t have anything to do with Hillary Clinton’s historic nomination as the first woman to be chosen by a major party for president. Like the Republican National Convention the week before, another speaker other than their party’s candidate stole […]

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Facebook Live, Co-Branded Campaigns, 360-video and VR… All Your Social Video Questions Answered

Shareablee founder and CEO Tania Yuki recently hosted a webinar with WARC called Best Practices for Social Video . We’ve already summarized the presentation by identify 3 key takeaways : creating useful content, identifying content partnerships, and embracing new and innovative formats like Facebook Live. But we continue to get questions about social video so […]

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GOP Convention Provides Social Bump for Candidates, Media

It’s no surprise that GOP presidential hopeful Donald Trump experienced a social engagement boost from the Republican National Convention last week in Cleveland. But how he got there is a bit uncharacteristic. Trump generated 36% of his total social engagement from video content, 3x as much as his weekly average this year. By comparison, Democratic […]

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How Social Engagement Changed during the NBA Finals

by Jack Weinstein The Cleveland Cavaliers may be NBA Champions, but it took an improved performance on the court before they started to overtake the Golden State Warriors on social media. Engagement and Top Posts The Warriors generated 35.6 million total actions (likes, comments and shares) from June 2 to 20, when Game 1 was […]

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How Orange is the New Black Wins Social

by Jack Weinstein Orange is the New Black, which airs season 4 on Friday, has been the most-engaged streaming TV show on social since it premiered in July 2013. And during that time, the gap between it and the next most-engaged streaming TV show has only widened. The Netlfix hit about life inside a women’s […]

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Hillary Clinton Sets Social Web Afire

by Jack Weinstein Delete your account. Hillary Clinton’s response to a Donald Trump’s latest insult wasn’t the first time those three words had been tweeted, but it might be the most significant. Not only was it Clinton’s most engaged social post since she announced her candidacy April 12, 2015, it’s the most-engaged tweet by any […]

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