Tag: Local Media

State of Local Media 2016

by Gloria Stitt This week I presented The State of Local Media from a social perspective, to a small group of Local Media TV folks representing some of the largest groups in the business.  The dialogue was thought provoking.  Here are some highlights: State of Local Media We focused social performance for Facebook, Twitter and […]

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How To Make Facebook’s News Feed Algorithm Work for You: Four Tips from Local News

by Piers Mathieson and Matt Bologna Local TV stations have figured out how to create Facebook content that stays atop their audiences’ News Feeds, where it continues generating engagement. Before we unveil the secret, let’s first discuss how the News Feed works. Facebook ranks content using a complicated algorithm that attempts to discern which posts […]

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Which Designers Won NYFW on Social?

by Kara Lawson and Herman Chen On September 18, 2015, WWD released a NYFW SS2016 ranking based on Shareablee’s data. The ranking and analysis showed that celebrities and video ruled New York Fashion Week. From September 10 – 17, 2015, Victoria Beckham was the top designer on social, capturing nearly 3.7 million total social actions […]

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Spotlight On: Fashion Bloggers and Co-Branded Social Content

In this continuation of Shareablee’s Spotlight On series, we will analyze the growth of Fashion Bloggers and the social success that brands and publishers have seen through co-branded posts with these bloggers. In H1 2015, Fashion Bloggers captured 693 million total social actions (likes, shares, comments and retweets) across Facebook, Twitter, and Instagram, a 20% […]

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Timing Is Everything For WCNC’s Charlotte Social Lead

by NetNewsCheck Originally posted on NetNewsCheck with Shareablee data This week’s Social Scorecard looks at Charlotte, N.C. (DMA 24), where Tegna-owned NBC affiliate WCNC commands the lead in social media actions. Part of what puts it there is a knack for timing posts — especially videos — in a way that maximizes discussion and anticipation […]

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Social Best Practices from Local TV Stations

by Gloria Stitt A few weeks ago, Shareablee conducted a webinar on the State of Social in Local Media in which we identified industry-wide trends as well as best practices. After the webinar, we released an article discussing the key trends in the Local Media space. This post is Part Two, and looks at best […]

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The Rise of Twitter in Floral Prints

Target’s design collaboration with Lilly Pulitzer is the latest testimony to the power of real-time marketing, and Twitter. In this campaign, Target has utilized Twitter to provide up-to-the-minute information for the social shopper. Various brands in the fashion and retail industry are giving publishing power to platforms like Twitter, bypassing traditional mediums to make special, […]

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The State of Local Media on Social

by Gloria Stitt Shareablee recently presented the State of Social: Local Media which addressed the core question: “Is social really an important piece to strategize about in the local space?” In 2014, social activity within the Local Media industry (specifically TV) grew 125%, a higher rate than the average US brand, which grew 108% in […]

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