Tag: Politics

Social Engagement Boost for Candidates Continues During Democratic Convention

by Jack Weinstein The most-engaged social media content last week related to the Democratic National Convention didn’t have anything to do with Hillary Clinton’s historic nomination as the first woman to be chosen by a major party for president. Like the Republican National Convention the week before, another speaker other than their party’s candidate stole […]

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GOP Convention Provides Social Bump for Candidates, Media

It’s no surprise that GOP presidential hopeful Donald Trump experienced a social engagement boost from the Republican National Convention last week in Cleveland. But how he got there is a bit uncharacteristic. Trump generated 36% of his total social engagement from video content, 3x as much as his weekly average this year. By comparison, Democratic […]

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Hillary Clinton Sets Social Web Afire

by Jack Weinstein Delete your account. Hillary Clinton’s response to a Donald Trump’s latest insult wasn’t the first time those three words had been tweeted, but it might be the most significant. Not only was it Clinton’s most engaged social post since she announced her candidacy April 12, 2015, it’s the most-engaged tweet by any […]

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Fox News Gets Debate Engagement Bump

by Jack Weinstein Fox News again took the top spot among media during a Republican presidential debate. The conservative news network, which hosted the 11th GOP debate Thursday night in Detroit, generated more than 1.5 million actions (likes, comments, shares and retweets on Facebook, Twitter and Instagram. That’s 256% more than the engagement generated by […]

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Comparing Social Share of Voice to Super Tuesday Wins

by Jack Weinstein Bernie Sanders took a commanding share of voice lead into Super Tuesday. The Democratic presidential candidate owned a 63% to 37% engagement advantage Monday over challenger Hillary Clinton. Given that Sanders had such a commanding lead, he was well positioned to win the Super Tuesday social engagement battle on Facebook, Twitter and […]

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Conservative Media Among Most-Amplified Brands

by Jack Weinstein Conservative media publishers now make up one of the largest industry groups among the 25 most-amplified brands on social media. The Political Insider, Western Journalism, Breitbart and Rare joined the top 25 amplified brands in 2015. Only Fox News was was among the top 25 in the first half of 2015 and […]

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How Social Engagement Played Out Before the Iowa Caucuses

by Jack Weinstein Ted Cruz and Marco Rubio made the most significant gains during the Republican Iowa Caucus, winning and finishing third, respectively. And each candidate saw their audiences engage more frequently than their GOP challengers. Cruz and Rubio generated the highest average engagement per post (average number of actions on each post as a […]

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Social Engagement Declines for GOP Leaders

by Jack Weinstein In the last GOP debate before the Iowa Caucuses, social engagement declined for the party’s front-runners. Donald Trump and Ted Cruz both generated fewer total social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram on Jan. 28, debate day, compared with the day before. Trump’s engagement declined by 40% […]

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Trump Wins GOP Debate Engagement Battle

by Jack Weinstein If Donald Trump were to describe his social media victory in the aftermath of the sixth Republican Presidential Debate on Thursday, he’d probably say something like: “It wasn’t even close.” He would be right. Trump generated more than 1.5 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. […]

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Obama Drives Engagement with Social TV Tune-In Strategy

by Jack Weinstein Check out President Barack Barack Obama’s most-engaged Instagram post in the days leading up to Tuesday’s State of the Union address. Look familiar? If you follow Game of Thrones, The Walking Dead and Orange is the New Black , then perhaps it does. Tune-in messages have driven engagement success for TV shows, […]

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