Tag: Retail

Top Brands on Social in 2016

By Alla Bryne That’s a wrap on 2016! As we move into 2017, let’s take a look back at which brands performed the best on social media last year. Companies from publishing, sports and recreation, TV networks, consumer goods and retail industries all made the top 10 list National Geographic topped the list with more […]

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Identifying Brands Team USA Fans Also Engage on Social

by Jack Weinstein When it comes to brand preferences of Team USA’s Facebook fans, they would opt for import cars, healthier restaurants, women’s clothing retailers and mostly familiar food brands. We wanted to find out which brands Team USA’s fans also engaged. So we evaluated their brand affinity to determine the brands whose audiences are […]

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Top Olympics Branded Social Content Uses Similar Strategy to Drive Engagement

The most-engaged Olympics branded social media content has one thing in common: they don’t mention the Olympics. Instead, brands use subtle references to the 2016 Summer Olympics in Rio de Janeiro, Brazil, with their products. Chobani produced one of the most-engaged Facebook posts related to the Olympics since they began last Friday by invoking the American […]

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The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, Instagram and YouTube. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, […]

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Designers, Retailers Capitalize on NYFW Buzz

by Jack Weinstein One of the top stories on social media during New York Fashion Week Autumn and Winter 2015 was inclusivity. Top stories celebrated designers using disabled models , including the first with Down syndrome . That continued during NYFW Spring and Summer 2016 with the ‪#‎NYFW4ALL campaign . During NYFW AW2016 , which […]

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Video Games Battle for High Score on Social

by Matthew Chernov This month, the entertainment world celebrates a major event. No, we’re not referring to the Academy Awards (we’ll get to that later this month). We’re talking, of course, about the 30th anniversary of “The Legend of Zelda.” Released in Japan on Feb. 21, 1986, “The Legend of Zelda” revolutionized video games with […]

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Social Standouts of 2015: Top Posts of the Year

by Jack Weinstein With 2015 coming to a close, we wanted to share this year’s top social posts on Facebook, Twitter and Instagram. We examined the most-engaged branded content on social media in 2015 (through Dec. 29) from five of the fastest-growing industries with some of the most recognizable brands: automotive, consumer goods, professional sports, […]

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The Secret to Winning Black Friday on Social

by Jack Weinstein Want to dominate social media in the lead up to the biggest shopping event of the year? Don’t mention it. Nordstrom far outpaced the competition on Facebook, Twitter and Instagram in November without once mentioning Black Friday or #blackfriday. In fact, only three of the top 10 performing department stores and big […]

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Retail Brands Play to Their Strengths on Social

by Jack Weinstein We’ve identified some social best practices that brands in different segments of the retail category have used to generate the most actions (likes, comments, shares, retweets, favorites) on Facebook, Twitter and Instagram during the first few quarters of the year. We’ve also highlighted a few important trends among retail brands. These insights […]

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The Rise of Twitter in Floral Prints

Target’s design collaboration with Lilly Pulitzer is the latest testimony to the power of real-time marketing, and Twitter. In this campaign, Target has utilized Twitter to provide up-to-the-minute information for the social shopper. Various brands in the fashion and retail industry are giving publishing power to platforms like Twitter, bypassing traditional mediums to make special, […]

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