Tag: Social Best Practices

How To Make Facebook’s News Feed Algorithm Work for You: Four Tips from Local News

by Piers Mathieson and Matt Bologna Local TV stations have figured out how to create Facebook content that stays atop their audiences’ News Feeds, where it continues generating engagement. Before we unveil the secret, let’s first discuss how the News Feed works. Facebook ranks content using a complicated algorithm that attempts to discern which posts […]

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The Top Auto Brands on Social

by Jack Weinstein Dodge emerged in 2015 as the top U.S. mass-market automotive brand on social media and it has kept accelerating this year. Through March 15, Dodge generated 5.2 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. Dodge led all mass-market auto brands with more than 3.1 million actions […]

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The Top Daily Newspapers on Social

by Jack Weinstein Print media is alive and well, especially on social media. Daily newspapers generated 372 million social actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram in 2015. That represents 116% year-over-year growth. By comparison, all social media engagement grew by 35% last year. National publications dominated the Top 20 with […]

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Social Best Practices of Beauty Brands on Social

by Jack Weinstein Health and beauty brands experienced a 47% year-over-year engagement increase in 2015, driven by cosmetics. Cosmetics brands represented nine of the top 10. The brands were led by Anastasia Beverly Hills, which generated nearly 175 million actions (likes, comments, shares and retweets) on Facebook, Twitter and Instagram. ABH was so successful in […]

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Instagram Presents Greatest Growth Potential For Finance Brands

by Jack Weinstein Finance brands could benefit from investing in Instagram. Not only is Instagram the fastest-growing social media platform—engagement increased 74% on Instagram in 2015 compared with 8% on Facebook and 29% on Twitter for all brands—it’s also the least-used. Only half of all brands used Instagram in 2015. The percentage of finance brands […]

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Three Social Media Trends to Apply in 2016

If you missed our State of Social: Past, Present and Future webinar, you’re in the right place. We’ve recapped it right here. Last year was a big one for social media. Social media content generated 79 billion actions (likes, comments and shares) on Facebook, Twitter and Instagram. That’s 35% year-over-year growth, driven largely by an […]

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Social Best Practices from Super Bowl Advertisers

by Jack Weinstein We could argue all day about which Super Bowl 50 commercial was the “best.” Instead, I’ll just tell you which brands generated the most engagement on social media. The Super Bowl is no longer a one-night advertising opportunity. In recent years, brands have used social media in the weeks before the big […]

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What I Learned About NASA’s Social Media (Without a Ph.D.)

Every once in a while, requirements for a job are a little demanding, but rarely do you find a requirement that is truly “out of this world.” I came across a Tweet last week for a social media specialist at the National Aeronautics and Space Administration—you might know it better as NASA. The crazy part […]

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Obama Drives Engagement with Social TV Tune-In Strategy

by Jack Weinstein Check out President Barack Barack Obama’s most-engaged Instagram post in the days leading up to Tuesday’s State of the Union address. Look familiar? If you follow Game of Thrones, The Walking Dead and Orange is the New Black , then perhaps it does. Tune-in messages have driven engagement success for TV shows, […]

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Social Best Practices: Top Brands of 2015

by Jack Weinstein While there are many new additions to our 2015 Top U.S. Brands on Social report compared with last year, one thing remained the same: the three top brands were unchanged from 2014. National Geographic, the NBA and NFL topped our annual ranking for the second consecutive year. The magazine publisher turned social […]

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