Tag: Youtube

How MTV and Trojan Brand Condoms Used Influencers for the VMAs

Now more than ever, innovative brands seem to be baking influencers into their marketing strategies to reach the mostly – millenial audiences that are attracted to events like the MTV Video Music Awards (VMAs). Because millennials now rely on social media to communicate with others and consume content, building marketing campaigns with influencers is one of the most powerful […]

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Updating our Olympic Top 10 and Breaking Down U.S. Teams by Sport

After the first full week of the 2016 Summer Olympics in Rio, Team USA maintains its lead atop the medal standings and as the most-socially engaged country competing in the games. The Americans more than doubled their social engagement on Facebook, Twitter, Instagram and YouTube from our first ranking of Olympic teams. They’ve generated nearly […]

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Facebook Live, Co-Branded Campaigns, 360-video and VR… All Your Social Video Questions Answered

Shareablee founder and CEO Tania Yuki recently hosted a webinar with WARC called Best Practices for Social Video . We’ve already summarized the presentation by identify 3 key takeaways : creating useful content, identifying content partnerships, and embracing new and innovative formats like Facebook Live. But we continue to get questions about social video so […]

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The Top 25 S&P 500 Brands in Q2 2016

Shareablee today released a Q2 2016 ranking of the most socially-engaged S&P 500 brands in the U.S. The ranking, which includes all S&P 500 properties’ main flagship pages and ancillary pages, reflects a total of nearly 3.2 billion actions on Facebook, Twitter, Instagram, Tumblr and YouTube (excluding views). This represents a 15 percent engagement increase compared […]

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3 Takeaways from Best Practices for Social Video

by Jack Weinstein We’ve said it before: if your brand hasn’t added social video to its content strategy, it’s time to get started. Not only is video highly shareable —the Top 1,000 Facebook videos generated half of their actions from shares vs. just 19% for the Top 1,000 Facebook posts in H1 2016—engagement is growing […]

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Shareablee Ranks Top 10 Sports Media Brands in June 2016

ESPN tops Facebook, Twitter and Instagram to finish No. 1 Sports media brands 16% month-to-month engagement growth Shareablee today released a June 2016 ranking of the most socially-engaged sports media brands in the U.S. The ranking, which includes all sports-related media properties’ main flagship pages and ancillary pages, reflects a total of nearly 313 million […]

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The Top 10 Media Publishers for June 2016

The Huffington Post experiences most month-over-month engagement growth In June, U.S. media publishers generated more than 1.45 billion total social actions (likes, comments, shares, retweets, dislikes), a 2% decline compared with the previous month. Publishers’ engagement by platform was led by Instagram at 48%, followed by Facebook (47%), Twitter (4%) and YouTube (1%). The media […]

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The Top Ten Social TV Networks in June 2016

The ranking, which includes all television shows and the main network brand accounts, reflects a total of nearly 600 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube. Engagement for TV networks increased 5.5 percent compared to May. Engagement from video content grew 13 percent month-over-month and represents 31 percent of the total social […]

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The Top 25 U.S. Brands of Q2 2016

There’s a new top brand in social media. The NBA overtook National Geographic as the most-engaged brand on social. The league generated 313.1 million actions on Facebook, Twitter, Instagram and YouTube. That’s a 4% engagement improvement compared with Q2 2015, which bests the average U.S. brand. That growth was driven by a successful Instagram strategy, […]

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3 Lessons that Recipe Videos Taught Us About Social Engagement

by Jack Weinstein The popularity of recipe videos on Facebook is undeniable. Through Q1 2016, four recipe producers were among the 25 most-engaged brands on Facebook, Twitter, Instagram and YouTube. And 24% of the year’s top posts are recipe videos. We wanted to find out why they were so successful and whether we could apply […]

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