Measuring What Matters 2017

Discover True Metrics to Unlock Social Media Measurement & Intelligence

About this Webinar

Social media has become one of the most well-established marketing channels, reaching nearly 3.2 Billion monthly users globally and generating 5.7 billion monthly social interactions in just the U.S. alone while accounting for over 10% of overall marketing spend. Although social media spend will increase consistently across all categories, over 60% of marketers are not sure which metrics are key(CMO Survey February 2017).

Learn the core building blocks of social media measurement, how to measure your audience quality and advocacy, and how to adopt and keep a data-driven approach to best practices.

This webinar recording and presentation include:

  • How to think about measurement, 'How Many' vs 'How Good' Metrics, and the right metrics to optimize impact and video effectiveness.
  • Data-backed Creativity, and how it can be practically applied to real-world content and campaigns.
  • Using Social Data to Uncover True Consumer Insights and identify new profitable market segments that could transform your business - not just your social media.

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