Spotlight On: The Dodo
by Kara Lawson
From January to June 2015, The Dodo saw a 210% growth in social engagement across Facebook, Twitter, and Instagram. During this time period, they increased video posts on Facebook and Instagram by 105% and saw a 737% increase in total social actions. In this spotlight series, Kelly Burke, The Dodo’s Director of Media Innovation & Strategy, share keys to their social success.